Label Rouge represents a unique method of poultry farming, comparable to the Dutch “3-star Beter Leven” certification by the Animal Protection Society. Chickens raised under the Label Rouge system follow a carefully balanced feeding program and are subject to strict quality controls—guaranteeing a superior end product. In short: Label Rouge is top of the bill when it comes to chicken. Poultry bearing this label always comes from rustic breeds, selected for their quality and slow growth. The farms provide spacious free-range access, with at least 2 m² of shaded pasture per bird. The chickens are fed a 100% plant-based diet, consisting of at least 75% grains and supplemented with vegetable proteins such as peas. Because the animals live longer, the meat becomes firmer, richer in texture, and more flavorful. The result? Poultry at its very best – honest, traditional, and full of flavour.