The Incredible is called The Incredible for a reason: this rub won the KCBS BBQ Rub Award in 2018! The core flavours of this winning rub are ginger and bay leaf, complemented by cane sugar and sea salt.
You can add the rub to beef, chicken or pork to taste. It is very low in salt, so if you prefer it a little saltier, feel free to add some extra salt.

What is a BBQ rub?

A BBQ rub, also known as a dry rub, is essentially no more than a blend of dried spices and herbs to flavour your meat (or fish). The major advantage of a dry rub is that the mixture contains no acid, as is often the case with marinades, so the texture of the meat is preserved perfectly. A win-win for flavouring your meat to perfection!

BBQ rubs from No Rubbish

No Rubbish BBQ rubs are made from the freshest herbs and spices of the highest quality, responsibly sourced from around the world. The rubs were extensively tested by the Netherlands' top grill masters before being launched.
The rubs are 100% developed, tested and packaged in the Netherlands.
Oh, and they are also gluten-free and MSG-free..

How do you use BBQ rub?

How you use a BBQ rub depends on the type of preparation for your cut of meat. Are you going to grill a steak (for example, rib-eye) directly? Then you can apply the rub to the meat a few minutes before cooking. However, if you are going for a large cut of meat and indirect cooking, it is best to use the rub a few hours in advance. Rub the meat well with the rub and leave it to rest, covered, for approximately six hours before cooking.