Label Rouge is a French certification similar to free-range chicken but takes it a step further. The Label Rouge standard was established in the 1960s as a reaction to conventional poultry production in France.
Label Rouge chickens live for a minimum of 100 days and are larger than regular chickens, meaning more meat on the carcass. The birds follow a carefully designed feeding program, and strict quality controls ensure a superior end product. You could say that Label Rouge represents the crème de la crème of chicken meat. Poultry with this certification always comes from rustic breeds that grow slowly and are of top quality.
The farms where these chickens are raised provide free outdoor access with shaded areas (at least two square meters per chicken). The birds receive 100% natural feed, with at least 75% of it made up of grains. The grains are supplemented with plant-based proteins, such as peas. These chickens live well and longer lives than industrially farmed chickens. In short, this is chicken meat at its finest and most honest. This also means the meat is firmer and more flavorful—a true win-win. Buying Label Rouge is undeniably a conscious choice!
Blackfoot chicken, chicken breast, chicken thigh, chicken roll, as well as guinea fowl and turkey: at The Butchery, you’ll find a wide range of poultry with the superior Label Rouge certification. This ensures you are making a mindful choice!
Buying Label Rouge Online
Label Rouge isn’t available just anywhere, so buying chicken online is always a good idea. Online shopping allows you to know exactly what you’re purchasing. You can choose based on breed, with all the accompanying information readily available. This makes making a mindful choice much easier. Of course, we understand that chicken with a 3-star better life certification is more expensive than the mass-produced broiler chicken, but you could always choose to eat meat one day less per week. And when you do, you’ll enjoy much tastier meat. Buying Label Rouge from The Butchery is incredibly simple. Select your products, place your order, and we’ll take care of the rest. We deliver Monday through Friday between 5 PM and 10 PM. Evening delivery! You can choose your delivery date, and if you order before 11 AM, your order will arrive the same evening. Your chicken will be delivered quickfrozen—frozen within the hour at ultra-low temperatures for optimal quality preservation. This means you can place it directly in your freezer if needed. We couldn’t make it easier for you to make a conscious choice!