This isn't just any rub; it is a carefully composed mix that brings out the best flavors from every type of meat. We call it the universal rub, and for good reason. It's the superhero among seasonings, replacing salt, pepper and garlic as the go-to spices in your pantry. Perfect for beef, poultry, fish, lamb or game. We haven't found a type of meat for which this rub doesn't work yet! So sprinkle it generously over your meat and let the low and slow smoking begin. Your taste buds are about to go on a wild ride and will never want to go back to just salt, pepper and garlic. Croix Valley's All Meat BBQ Dry Rub - the herbal superhero you didn't know you needed!